How to Generate Inbound Links
What are Inbound Links?
When another website links to your website it is an inbound link to your website.
Why are Inbound Links important?
1) The more links, particularly links from related or reputable sources, you have to your website the more traffic you are likely to get from them
If the link is due to both parties having similar or related trades then it can bring people who are interested in your product or service.
For example, right now there is a craft beer revolution taking place in Ireland. This coincides with the age of social media and pubs having and maintaining their own websites. As the pubs, craft beer pubs in particular, like to show off what they are currently stocking in order to whet the appetite and make people drop in for a drink their pages will often link to the brewers page for the beer in question. Hence the breweries get a lot of exposure, website visits and inevitably trade from these links.
2) They can help to increase your Google ranking
Inbound links also tell search engines that your site is worth visiting on a topic, particularly if you can cotrol the anchor text (the words that make up the link). that you are knowledgeable about it, or in that field. This is especially the case if the sites linking to you are ‘big’ sites. The more high quality and highly ranked sites that link to you the higher you will rank in search engine results yourself. This itself will help you to get more trade, as it helps you leapfrog the opposition.
Sticking with the previous example of craft beers, Cork city and county has nine breweries. Can you name them all? Most can’t, but if they Google for them the ones they will find at top are not only the biggest brands but also those with well planned SEO and numerous, quality, inbound links to their website.
How can I increase the number of inbound links to my website?
1) Business partnerships and memberships can be displayed
Just as the pub may wish to show their craft beer or a cafe may wish to show what type of coffee or ice cream they stock, their suppliers may wish to show where their products are available and be open to linking to you. It need not even be a full product which is being supplied, it may be ingredients, staffing, distribution or any other product or service.
An example we will all be familiar with is the Cork Chamber of Commerce. Many of us here will display their logo and link to them from our sites and they will rise in the rankings as a result. This goes both ways, as in the member list on the Chamber website we can have our own details, including our website link. This means both members and the Chamber benefit from incoming links and rise in the rankings.
Does your company work closely with another? If so, contact them – if it benefits both parties to add the links then why not help one another out?
Pro tip! Note that reciprocal links are not as valuable to you as one way inbound links.
2) Submit articles or guest write for industry news sites
Many industries have publications, often both online and offline, which require additional material at times. By occasionally writing a guest post/article you not only get the name of your company more exposure but you will generate incoming links which anyone reading online may decide to visit. Even if only a few visit, they will be targeted visitors with a link to the industry and it is yet another inbound link for Google to see. Being from a reputable, industry-specific site it will further strengthen your rankings in search results.
3) Let people share your content!
If you blog on your site or put other interesting content which you think people may wish to share then let people share it! Social Media, used correctly, can be a marketing dream. The insertion of a few small buttons on your website can enable you to get lots more hits with minimal work. It can simplify and enable the people you are targeting to share their purchases, potential purchases or information about you with others. Free marketing, free incoming links, increases your search ranking and, in theory at least, trade! Win-win!
4) Perform interviews and promote the industry
Any public speaking event will be promoted by those running it, and part of that promotion more often than not will be to list those who will be speaking. If that is you then ensure your information contains your website link. Even those who do not attend are then likely to check out the links, and those who are attending will be able to check out what you do before the event. This will boost your website hits, alert people to your presence in the industry – and yes, increase incoming links and SEO score for your website.
5) Write Blog posts
Directly related to the above point about sharing content, why not create the content as Blog posts on your site? It gives a reason for people to drop by the site more often, it keeps your site updated and relevant in the eyes of Google and it gives content for everyone to share. Create the post on the blog, give people the links, share it onto your Facebook, Twitter or LinkedIn and let the information spread its wings. The more people the information reaches the more people who may choose to share it onwards to a larger audience.
So hopefully these hints and tips will help you to boost incoming links to your site, and with it visitors and trade. Some may take only a once off act, on either your part or that of a colleague/partner, while others will take a longer or more regular effort. However all will in the long run increase the visibility of your site and brand to the public and to those in or connected to your industry.
If you seek any assistance or help, please give us a call on 022-55002 or e-mail us. We happily invite you to share any of our posts you find interesting or helpful!